Otto — Make it easier for patients to buy from your practice
Otto Book a demo
Trusted by 800+ practices
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×Otto
PREPARED FOR
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Make it easier for patients to buy from {{ p.heroName }}

Otto helps optical practices sell more contact lenses and eye-care products, follow up with patients automatically, and cut repetitive staff work.

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🎁
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MORE SALES LESS STAFF WORK BETTER PATIENT EXPERIENCE
Book a demo → See Otto in action.
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9:41
Saturday
👆 Tap the message
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Welcome back, Maya
Daily Comfort · 90-pack
✓ Prescription on file
✓ Rebate applied
✓ Ships to 24 Elm St
👆 Tap Reorder · no login needed
🎉
Reordered in 2 taps
✓ Supplier order sent automatically
✓ Rebate applied
✓ Staff effort: zero
💰
New order
Maya · 9:47 PM
800+
practices use Otto
32%
avg. lift in contact lens sales
$220M+
in orders handled
97.5%
would recommend Otto
YOUR PRICING STAYS YOURS

Keep your suppliers. Keep your discounts.

Otto doesn’t replace your supplier relationships or change what you pay. Your accounts and pricing stay exactly as they are. The only difference is that you order through Otto.

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🏷️
Same pricing and discounts
What you’ve negotiated stays in place.
🤝
Same supplier relationships
Keep your reps and your accounts.
🧾
One place to order
Otto just replaces the portal juggling.
The big idea

Your patients already want to buy from you.

You did the hard part. Then they walk out the door.

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→

The problem isn't trust. It's convenience.

Otto makes sure convenience isn't the reason they buy somewhere else.

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12 AM
6 AM
12 PM
6 PM
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Office openOtto store open
QUICK QUESTION
How often do you shop outside office hours?
Evenings. Weekends. Lunch breaks. What happens to those sales today?
Keep patients

Turn one contact lens sale into an ongoing patient relationship.

Otto keeps patients connected to your practice after they leave — automatically. Follow one patient through a year. You drive.

▶ INTERACTIVEOne patient. One year. Six taps.
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🔁
Sold once.
Kept for years.
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⏩
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IN THE EXAM ROOM
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Daily Comfort lenses
90-pack · both eyes · 1 year supply
👓 Maya loves them. She trusts {{ p.doctor }}. The sale is yours.
✅
Order placed
Ships straight to Maya's door
Daily Comfort · 90-pack
Rebate applied digitally
Otto saves her details — for next time.
Today · 9:02 AM
Hi Maya 👋 Your lenses may be running low. Click the link below to easily reorder!
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👆 Tap the link
Sent automatically. Staff effort: zero.
YOUR REORDER
Daily Comfort · 90-pack
Same prescription ✓   Ships to 24 Elm St ✓
No account. No password.
🎉
Done in 2 clicks
Order confirmation sent
Today · 10:15 AM
Hi Maya — your prescription expires March 14. Book your next exam so your lenses never lapse.
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⏳ Rx expires in 30 days
PICK A TIME
Tue 9:00
Thu 10:30
Fri 2:15
Sat 11:00
📅
Booked: Thu 10:30
…and the loop starts again.
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You sell the lenses once. Otto keeps the relationship going.
Book a demo →
Capture the sale

Don't let "I'll think about it" end the conversation.

Two tools. One in the practice, one after they leave. Together they make your practice the easiest place to buy.

1 · Lens quoteIN THE PRACTICE
Print it. Hand it over. Close the sale faster.
2 · Order linkAFTER THEY LEAVE
Text the exact lenses. Two taps to order.
▶ INTERACTIVEFollow Maya from "I'll think about it" to sold.
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MC
“What’s the cost of the lenses you recommended?”DAY 0 · IN THE PRACTICE
Maya trusts {{ p.doctor }} and wants the lenses. But explaining 3, 6 and 12-month pricing takes time, and she may “think about it” and order elsewhere. This is where sales quietly disappear.
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{{ p.name }} · New lens quote
Maya Chen
Daily Comfort · both eyes · tap a column to feature it
Subtotal
Rebate
Total
✓ Quote ready in seconds. Rebate calculated for you.
🖨️ PRINTED · HANDED TO MAYA
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Maya Chen
Both eyes · Daily Comfort · {{ p.doctor }}
24 Elm Street
Your lens quote
Subtotal
Rebate
Total
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Scan to order any time.
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{{ p.name }} · Order link
MAYA LEFT WITHOUT ORDERING
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Daily Comfort · {{ tier.label }}
{{ tier.total }} after rebate · Rx attached
TEXT MESSAGE
Hi Maya! Here's your order link from {{ p.name }}. Order whenever you're ready: {{ p.domain }}/o/8KD2
✓ Sent to Maya's phone
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4:12
Maya's phone
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4:12
Thursday
👆 Tap the message
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{{ p.doctor }} recommended this for you
👁️
Daily Comfort · {{ tier.label }}
✓ Prescription on file
✓ {{ tier.reb }} rebate applied
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No account. No password.
🎉
Order placed
Maya ordered from her couch. Nobody called her. She didn't call back.
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Sample patient and prices, for illustration.
We all want to be loyal. Only if it's easy.

Everyone says they'll shop local. Then a package shows up on the doorstep ten minutes later. The quote closes the sale in the practice. The order link makes sure your practice is still the easiest place to buy once they leave.

Book a demo →
Your online store

Your own online store. Without running an online store.

Contact lenses, hundreds of dry-eye products and hundreds of OTC eye-care products — sold under your name, on your website. Walk through one order.

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ExamsEyewearAbout
Healthy eyes. Happy patients.
Book an exam or reorder your lenses any time.
Book an exam
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Shop from your optometrist
🛒 Cart · {{ cart }}
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Checkout
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✓ Prescription on file · {{ p.doctor }}
✓ Manufacturer rebate applied
✓ Delivery to 24 Elm St
🎉
Order confirmed
Thanks, Maya — your lenses are on the way from {{ p.name }}.
BEHIND THE SCENES · OTTO
✓ Order received✓ Prescription confirmed✓ Supplier order sent✓ Rebate submitted✓ Shipped to the patient
Patient sees: {{ sSees }}
Otto handles: {{ sOtto }}
You don't stock it.
You don't ship it.
You don't manage it.
But you still offer it.

Otto handles the technology, product infrastructure, fulfillment and patient experience behind the scenes.

Save staff time

Less clicking. Less calling. Less chasing.

Small repetitive tasks add up. Flip the switch.

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Otto works with RevolutionEHR, Eyefinity, EyeCloudPro, Visual-Eyes, eVision Care and more.

Book a demo →

What does Otto mean for me?

Pick your seat. Tap any point to see why it matters. Then forward this page to the rest of the team.

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📍
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practices already sell more with Otto.

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Getting started shouldn't be the hard part.

No dev team. No big rollout. Most practices are live in 30 minutes or less.

🤝
No contract
🛡️
90-day money-back guarantee
🎓
Setup + training included
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See what Otto could look like at {{ p.ctaName }}

Book a demo →
Book a demo